Separate activity from change
Sessions, calls and places offered describe what an organisation does. Outcomes describe what may be different for people, practice or access as a result.
Both matter. A clear plan links resources to activity and activity to a small number of meaningful changes.
Stay proportionate
A local project should not claim sole credit for sweeping social change. Choose outcomes that match the organisation’s influence and time with participants.
Qualitative feedback, observation and practical milestones may be more useful than a long list of weak indicators.
Make learning possible
Decide what information will help the team adapt. Collect only what can be used responsibly, and explain how people taking part can shape the interpretation.